March 8, 2013
by Nick Frey
Yes it’s about that time…just like any awesome band who’s still making hits, but is proud of what they’ve done, we are doing a Greatest Hits of sorts. Spring is in the air, the roads are cleaning up, the trails are drying out, and we are itching to go ride our bikes. Check out all the awesome Boo snippets, interviews, … Read More »
March 1, 2013
by Nick Frey
Our fourth NAHBS, this year in our backyard (Denver), was successful. In fact, it was an over-the-top, rip-roaring, home-run hit. The jacket of the baseball actually just hit the ground yesterday. I would personally like to thank all of our customers, fans, and supporters in the media for all the attention and the accolades. There are so many incredible bikes … Read More »
February 17, 2013
by Nick Frey
BOOlossal Press Release PDF Download
January 28, 2013
by Nick Frey
Two weekends ago, thousands of racers descended on Madison, Wisconsin, for the 2013 USA Cyclocross National Championships. Contenders encountered the unpredictable weather of Wisconsin in January. The course started as snow, but with thousands of feet and tires pounding down, the snow began to melt. By the time the weekend rolled around, the course was a muddy mess. But … Read More »
January 19, 2013
by Nick Frey
This is huge for little Boo…we gave the editor of Velo, Chris Case, a sick Boo RS-X Disc to train on for a week in Boulder. No obligations, no strings…just hope that he would dig it. Apparently he did, as did Brad Kaminski. They shot her in Denver, described her talents, wrote eloquently of her beauty…if she was my girlfriend … Read More »
January 1, 2013
by Nick Frey
For those Boo customers who have not heard of Skyler Trujillo, he’s a young man who rides bikes off-road very very fast. At just 20 years of age, he’s been on Elite Men’s podiums after duking it out with other high-calibur riders, and he’s been a star in the Fort Collins and Colorado scenes for a while now. … Read More »
August 12, 2012
by Nick Frey
Bike racing is a very difficult sport…but not for many of the obvious reasons like incredibly hard training, suffering, physical stress, and other aspects which are shared by many endurance pursuits. Bike racing is tough because of the luck factor. Luck is that elusive special ingredient which is on the side of every winner of a bike race. You … Read More »
August 10, 2012
by Nick Frey
I have raced a bicycle of some kind for twelve consecutive seasons now. That accounts for almost one half of my life. I don’t get excited for most bike races. There is a wild start, some attacks fly, some guys get a break rolling, things settle down, a long chase ensues, and then we see who’s wearing their big britches … Read More »